/* Audience-DNA homepage concept. Used on the real homepage and local preview. */
body.home,.home-dna{--hd-accent:#B00102;--hd-lime:#b4ff3f;--hd-ink:#101523;--hd-card:#171f34;--hd-paper:#f6f3ee}
.home-dna em,.home-dna .hd-hero-copy h1 em{color:var(--hd-accent)}
.home-dna .btn--primary{background:var(--hd-accent);border-color:var(--hd-accent);color:#fff}
.home-dna .btn--primary:hover{background:#d94445;border-color:#d94445;transform:translateY(-2px)}
body.home .compact-header .btn--primary,
body.home .compact-contact{background:var(--hd-accent)!important;border-color:var(--hd-accent)!important;color:#fff!important}
body.home .compact-header .btn--primary:hover,
body.home .compact-contact:hover{background:#d94445!important;border-color:#d94445!important;color:#fff!important}
body.home .compact-header :is(a,button,summary):focus-visible{outline-color:var(--hd-accent)}
.home-dna .ah-text-link:hover{color:var(--hd-lime)}
.hd-hero{background:radial-gradient(circle at 82% 10%,#B0010233,transparent 30%),var(--hd-ink);padding-top:0}
.hd-hero-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(420px,.9fr);gap:54px;align-items:center;padding:72px 0 84px}
.hd-eyebrow{display:inline-flex;margin-bottom:28px!important;border:1px solid #ffffff24;border-radius:999px;padding:9px 14px;color:#c9d1e3;font-size:11px;font-weight:700;letter-spacing:.6px}
.hd-hero-copy h1{max-width:820px}
.hd-trust-row{display:flex;flex-wrap:wrap;gap:10px;margin-top:34px}
.hd-trust-row span{border:1px solid #ffffff22;border-radius:999px;padding:9px 13px;color:#dfe5f2;font-size:11px;font-weight:700}
.hd-system-panel{border:1px solid #34415e;border-radius:22px;background:linear-gradient(145deg,#172038,#0d1425);box-shadow:0 34px 90px #05091455;overflow:hidden}
.hd-system-top{display:flex;justify-content:space-between;gap:24px;align-items:flex-end;border-bottom:1px solid #ffffff1f;padding:28px}
.hd-system-top span{color:var(--hd-lime);font-size:10px;font-weight:800;letter-spacing:1.4px;text-transform:uppercase}
.hd-system-top strong{max-width:220px;text-align:right;font-family:var(--font-heading);font-size:23px;line-height:1.15;letter-spacing:-.7px}
.hd-flow{padding:10px 28px 26px}
.hd-flow article{position:relative;display:grid;grid-template-columns:42px 1fr;gap:16px;padding:20px 0;border-bottom:1px solid #ffffff14}
.hd-flow article:last-child{border-bottom:0}
.hd-flow b{display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:#fff;color:#121827;font-size:10px}
.hd-flow h3{font-size:18px}
.hd-flow h3,.hd-flow p{grid-column:2}
.hd-flow p{color:#b7c1d5;font-size:12px;margin-top:5px!important;line-height:1.55}
.hd-pain-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.hd-pain-grid article{border:1px solid #d9d7d1;border-radius:14px;padding:24px;background:#fff}
.hd-pain-grid span{display:block;color:var(--hd-accent);font-size:11px;font-weight:800;margin-bottom:18px}
.hd-pain-grid h3{font-size:21px}
.hd-pain-grid p{color:#5e6674;font-size:13px;margin-top:15px!important;line-height:1.65}
.hd-solution{background:#151f3b;color:#fff}
.hd-solution h2{max-width:920px}
.hd-solution-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:54px}
.hd-solution-grid article{border-top:1px solid #ffffff26;padding-top:24px}
.hd-solution-grid h3{font-size:23px}
.hd-solution-grid p{color:#bac4d9;font-size:13px;margin-top:16px!important}
.hd-proof-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:18px;margin-bottom:28px}
.hd-proof-card{min-width:0}
.hd-proof-card>a{display:block;aspect-ratio:1.25;border-radius:12px;overflow:hidden;background:#dce1e6}
.hd-proof-card img{width:100%;height:100%;object-fit:cover;object-position:top;transition:transform .35s}
.hd-proof-card>a:hover img{transform:scale(1.04)}
.hd-proof-card .ah-label{font-size:8px;letter-spacing:1px;margin:18px 0 9px!important}
.hd-proof-card h3{font-size:19px}
.hd-proof-card p:not(.ah-label){color:#586374;font-size:12px;margin-top:10px!important;line-height:1.55}
.hd-case-brief{margin:12px 0 0}
.hd-case-brief div{border-top:1px solid #d9d7d1;padding:10px 0}
.hd-case-brief dt{display:inline;color:#182236;font-size:11px;font-weight:800}
.hd-case-brief dd{display:inline;margin:0;color:#586374;font-size:12px;line-height:1.55}
.hd-hero-video{align-self:center}
.hd-service-list>a:first-child{background:#fff;border-radius:14px;padding-inline:22px;margin-bottom:8px;border:1px solid #d2d5da}
.hd-service-list>a:first-child h3{color:var(--hd-accent)}
.hd-workflow{background:#202643}
.hd-faq{background:var(--hd-paper)}
@media(max-width:1050px){.hd-hero-grid{grid-template-columns:1fr;gap:36px}.hd-system-top strong{text-align:left}.hd-proof-grid,.hd-pain-grid,.hd-solution-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:767px){.hd-hero-grid{padding:42px 0 58px}.hd-eyebrow{margin-bottom:22px!important}.hd-system-panel{border-radius:16px}.hd-system-top{display:block;padding:22px}.hd-system-top strong{display:block;margin-top:12px}.hd-flow{padding:6px 22px 20px}.hd-pain-grid,.hd-solution-grid,.hd-proof-grid{grid-template-columns:1fr}.hd-trust-row{margin-top:26px}.hd-trust-row span{font-size:10px}.hd-proof-card>a{aspect-ratio:1.55}}

/* Homepage cases: service-page style, homepage palette. */
.hd-proof-marquee-section{overflow:hidden}
.hd-cases-marquee-row{position:relative;width:100%;overflow:hidden;padding:8px 0 18px;margin-top:12px}
.hd-cases-marquee-row::before,.hd-cases-marquee-row::after{content:"";position:absolute;top:0;bottom:0;width:90px;z-index:2;pointer-events:none}
.hd-cases-marquee-row::before{left:0;background:linear-gradient(90deg,var(--hd-paper),transparent)}
.hd-cases-marquee-row::after{right:0;background:linear-gradient(270deg,var(--hd-paper),transparent)}
.hd-cases-marquee-track{display:flex;gap:24px;width:max-content;animation:hd-cases-marquee-scroll 48s linear infinite}
.hd-cases-marquee-row:hover .hd-cases-marquee-track{animation-play-state:paused}
.hd-case-marquee-card{width:360px;flex:0 0 360px;border:1px solid #d9d7d1;border-radius:24px;background:#fff;overflow:hidden;box-shadow:0 22px 50px rgba(16,21,35,.08);transition:transform .25s,border-color .25s,box-shadow .25s}
.hd-case-marquee-card:hover{transform:translateY(-4px);border-color:#B0010266;box-shadow:0 28px 70px rgba(176,1,2,.12)}
.hd-case-marquee-card__image{display:block;aspect-ratio:16/9;overflow:hidden;background:#e5e8ee;border-bottom:1px solid #e1ded7}
.hd-case-marquee-card__image img{width:100%;height:100%;object-fit:cover;object-position:top;transition:transform .35s}
.hd-case-marquee-card:hover .hd-case-marquee-card__image img{transform:scale(1.045)}
.hd-case-marquee-card__body{display:flex;flex-direction:column;min-height:360px;padding:24px}
.hd-case-marquee-card__body .ah-label{font-size:9px;letter-spacing:1.1px;color:var(--hd-accent);margin:0 0 10px!important}
.hd-case-marquee-card__body h3{font-size:23px;line-height:1.08;margin:0;color:var(--hd-ink)}
.hd-case-marquee-card__desc{color:#586374;font-size:13px;line-height:1.6;margin:12px 0 0!important}
.hd-case-result-box{margin-top:18px;border:1px solid #ece7dd;border-radius:16px;background:#faf8f3;padding:14px}
.hd-case-result-box>p{margin:0 0 10px!important;color:var(--hd-accent);font-size:10px;font-weight:900;letter-spacing:1.2px;text-transform:uppercase}
.hd-case-result-box ul{display:grid;gap:8px;margin:0;padding:0;list-style:none}
.hd-case-result-box li{display:flex;gap:8px;color:#242b3a;font-size:12px;font-weight:700;line-height:1.45}
.hd-case-result-box li span{color:var(--hd-accent);font-weight:900;flex:0 0 auto}
.hd-case-link{display:inline-flex;align-items:center;gap:6px;margin-top:auto;padding-top:20px;color:var(--hd-accent);font-size:13px;font-weight:900;text-decoration:none}
.hd-case-link:hover{color:#d94445}
.hd-proof-cta-row{display:flex;align-items:center;justify-content:space-between;gap:24px;margin-top:26px;border:1px solid #d9d7d1;border-radius:22px;background:#fff;padding:24px 26px}
.hd-proof-cta-row p{max-width:720px;margin:0!important;color:#586374;font-size:15px;line-height:1.55}
.hd-proof-cta-row strong{color:var(--hd-ink)}
@keyframes hd-cases-marquee-scroll{0%{transform:translate3d(-50%,0,0)}100%{transform:translate3d(0,0,0)}}
@media(prefers-reduced-motion:reduce){.hd-cases-marquee-track{animation:none;flex-wrap:wrap;width:100%;justify-content:center}.hd-cases-marquee-row::before,.hd-cases-marquee-row::after{display:none}}
@media(max-width:767px){.hd-cases-marquee-row{overflow:visible}.hd-cases-marquee-track{animation:none;display:grid;width:100%;grid-template-columns:1fr}.hd-case-marquee-card{width:100%;flex-basis:auto}.hd-case-marquee-card__body{min-height:auto}.hd-cases-marquee-row::before,.hd-cases-marquee-row::after{display:none}.hd-proof-cta-row{display:block}.hd-proof-cta-row .btn{margin-top:18px;width:100%;justify-content:center}}

/* Slightly stricter homepage case block. */
.hd-proof-marquee-section .ah-section-head{border-bottom:1px solid #d8d3c8;padding-bottom:28px;margin-bottom:28px}
.hd-proof-marquee-section .ah-section-head p:last-child{max-width:520px;color:#4f5868}
.hd-cases-marquee-row{padding-top:0;margin-top:0}
.hd-case-marquee-card{border-radius:16px;border-color:#cfcac0;box-shadow:none;background:#fffdf9}
.hd-case-marquee-card:hover{transform:translateY(-2px);border-color:#b8b2a6;box-shadow:0 18px 44px rgba(16,21,35,.08)}
.hd-case-marquee-card__image{border-bottom-color:#d8d3c8;background:#ece8df}
.hd-case-marquee-card__body{min-height:372px;padding:22px}
.hd-case-marquee-card__body .ah-label{color:#6b7280;font-size:8px;letter-spacing:1.3px}
.hd-case-marquee-card__body h3{font-size:22px;letter-spacing:-.35px}
.hd-case-marquee-card__desc{color:#4f5868;font-size:12px}
.hd-case-result-box{border-radius:12px;border-color:#ded8cd;background:#f7f2ea}
.hd-case-result-box>p{color:#263145;letter-spacing:1.4px}
.hd-case-result-box li{font-size:12px;color:#263145;font-weight:650}
.hd-case-result-box li span{color:var(--hd-accent)}
.hd-case-link{color:#263145;border-top:1px solid #e2ddd3;margin-top:auto}
.hd-case-link:hover{color:var(--hd-accent)}
.hd-proof-cta-row{border-radius:16px;border-color:#cfcac0;background:#fffdf9;box-shadow:none}
.hd-proof-cta-row .btn{box-shadow:none}

/* Approved red/orange action system for homepage-style landings. */
.home-dna{--action-bg:var(--hd-accent)!important;--action-hover:#d94445!important;--action-ink:#fff!important;--link-accent:var(--hd-accent)!important}
.home-dna :is(.btn--primary,.lead-form__submit){background:var(--hd-accent)!important;border-color:var(--hd-accent)!important;color:#fff!important;box-shadow:none!important}
.home-dna :is(.btn--primary,.lead-form__submit):hover{background:#d94445!important;border-color:#d94445!important;color:#fff!important;box-shadow:0 16px 34px rgba(176,1,2,.18)!important}
.home-dna .ah-text-link:hover{color:var(--hd-accent)}
.home-dna .agency-home .lead-form-section__contact-copy>span,
.home-dna .ah-workflow-map article>span,
.home-dna .ah-workflow-result span{color:var(--hd-accent)}
.home-dna .ah-workflow-map:before{background:linear-gradient(90deg,var(--hd-accent),#ffb199)}
.home-dna .ah-workflow-map article>b{border-color:var(--hd-accent)}
.home-dna .lead-form-section__contact-copy>span{color:var(--hd-accent)}
.home-dna em,
.home-dna .hd-solution h2 em,
.home-dna .agency-home em{color:var(--hd-accent)!important}